Holiday Inn Hotel, UK Case Study Example | Topics and Well Written Essays - 1750 words

Holiday Inn Hotel, UK - Case Study Example Political. The political environment in the United Kingdom has always been favorable for the hospitality industry. However, in 2006 the proposal for a bed tax in order to generate revenue for the government is seen to be detrimental to the tourism as well as the hospitality sector. The clamor from various groups had succeeded in barring the implementation of this proposal (Opodo 2007). Today, UK is seen to be attracting more tourists through programs like VisitBritain (Opodo 2008). Economic. The economic growth in UK has been subject to the envy of the different nations. However, as the world is becoming more and more integrated it is expected that UK will also be adversely affected by the forecasted recession in economies like US. The Deloitte Economic Review projects that the â€Å"UK economy is set to experience its weakest period of growth in 15 years and there is also a risk of recession in the next two years† (UK Economy 2008). The slowdown is attributed to the global fi nancial crisis and associated credit crunch which also brings low consumer confidence and spending (UK Economy 2008). Social. The latest social trend publication of the National Statistics Office indicates that the UK citizens are enjoying an ever improving standard of living because of higher disposable income. Aside from focusing on the quality of the products that they buy and consume, people are also becoming more concerned on how socially responsible the companies which manufacture them (Social Trends 2008). Spending on leisure and recreation is also on the rise attributed to the increasing need of relaxation from the complexities of life. Thus, families are spending huge portions of their money for short vacations which are stress-free and on-stop to maximize the use of their time (Social Trends 2008). Technological. The internet is the single most influential technological development driving important changes in UK’s technological landscape. The internet had gained acceptance and popularity not only in business circles but also on households. With most families are getting access to this technological revolution, business organizations introduce online advertising and shopping (Social Trends 20

Initial public offerings corporate finance 501 case assign 1 Essay

Initial public offerings corporate finance 501 case assign 1 - Essay Example This is the recommended option for the company as the online auction enables more bidders to participate and will also allow the investors to gain the joy and satisfaction of wining. The online auction has been defined as, ‘Online auctioning is the process whereby users log onto a website and bid for items or services posted on this website by other users. The way online auctioning works is similar to normal auctioning outside the cyber world, but has allowed the auction to reach a much greater audience’ (Newton). The option is very flexible and it allows a vast number of people to participate in the auction. There will be lower levels of time and there will also be higher levels of flexibility for the investors to invest from any part of the world. Skype will most likely attract customers which include large mutual funds, technical investors, professional investors, foreign investors, large organizations and institutions and the pension managers. The Large mutual funds and the pension managers are mostly likely to be highly attracted to this online auction due to the simple fact that there will be no quota on the amount of shares that they can buy. In terms of the technical investors there will be a sense of interest in the Skype stock as the prices will be low and these will the way to target this group of people. Professional investors will seek to bid close to the lowest prices and make a major investment in the company. Large investors will seek to get large chunks of the shares and since there are not geographical boundaries, foreign investors will also like to make some purchases. In short the dominance of large institutional investors or the favorite investors of underwriters will be interested in the stock and will be aim at investing as much as possible as it will be very beneficial and fruitful in the long run (Salkind). Each of the above mentioned have a certain amount of direct interest in the